Telecom Big data consolidated views on demand

Industry: Telecom

Big-data consolidated views on-demand!

Time: 1 hr

Challenges

Getting data from different systems, with different data formats and different networks for different needs, is not easy.

From a marketing perspective, for a recently launched value-added-service (VAS), they wanted to quickly get performance data, such as:

# of new dealers registered ( daily and weekly - vis-a-vis the previous day and week)
View dealer's stock balance - in real-time
Track number of services performed by the retailers
Track transactions (quantity and volume) per retailer - including success / failure - over a data range
Track transfer transactions performed by Outlets and Sales reps.

Currently, all of this was being done manually. With various people involved, with different levels of technology, domain and operational understanding.

Consequently, this affected the reports utility and relevance.

There had to be a better way ...

Answers

With JetFerry's AI-driven BI, getting these answers was easy.

The completely digitized process enabled the end-user to view the reports in real-time across all their attributes.

Now, without having any manual user dependencies, they were able to:

view the new service penetration and engagement data
track inventory usage across all their dealers and retailers
measure retailer performance across the various services and campaigns
fine-tune product-market matching based on better consumer behavior understanding
Identify key purchasing patterns and trends with regard to customers profiles and demographics

Now, they were empowered with answers to help them fine-tune their Go-to-market strategies in real-time.