Customer Acquisition Cost
Problem: Low conversions, due to sub-optimum
customer segmentation in an on-going challenge for NBFCs.
Need: Improved Conversion Rates, Reduced
Acquisition Cost, fine-tuned Lead Ageing
- Self-service dashboards that deliver on-demand Customer
segmentation empowers segment-specific sales strategy.
- Real-time view of the sales pipeline, enables supervisors
to be agile in adapting responsive strategies.
Problem: Limited Agent knowledge, Reduce field
collection agent burden.
Need: Strengthen knowledge-sharing with DSA and
- Interactive chatbot that shares knowledge and answers to
common queries. Creates service tasks, schedules appointments
- Automated reminders / follow-up tracking
- Analytics to highlight top performers and those needing
Richer value to Customers
Problem: Lower Product/Customer match. Low Debt
Need: Sharper Customer and Risk profiling
- Identify segments based on potential customer’s
investment risk appetite. Share flexible loan options based on
- Real-time view of funding, exposure, real-time
- Better compliance and fraud management