One view across Sales, Marketing, Advertising & Supply

Success story

Here is a summary of a client success story that leveraged the power of Artificial Intelligence (AI) to help them get answers from their data and enable them to take control.

Client / Pain:

1. Top 3 Fast-growing B2C Food Retail company in India
2. Had an operational dashboard. Missing Marketing and Advertising integration and insights.
3. Low Advertising ROI and unable to capture operational performance anomalies timely affecting resource utilization (advertising, marketing, people, inventory, cash-flow), logistics, and brand

How JetFerry.ai helped:

• Consolidated data from multiple sources into a single unified dashboard
• Delivered answers to their marketing and advertising hyper-local needs. They know now what's working for each outlet across a mix of promotions, advertising, marketing and consumer demand.
• Provided real-time triggers for their performance anomalies across Marketing, Advertising and Operational dimensions that they have not seen in other BI products.

Key Take-aways

• Advertising ROI: 20% increase
• Data-to-Dashboard: Reduced time by 99% from 7 days to minutes
• +1 week: Data unified across multiple sources
• +2 weeks: Multi-dimensional Marketing Dashboard live
• +1 week: Dynamic Performance Triggers live
• +1 week: Track part-level profitability from a Supply perspective. See demand/supply trends in seconds!

AI is a powerful enabler!

Insights that used to take days and weeks, can be done in minutes and hours now.

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